Activation Lab
Defining Live-Action Speculation: From Static Fantasy to Real-Time Market Capture.
The legacy fantasy sports world is built on a 'Wait-and-See' model—you set a lineup and wait for the results. With Activation Lab, we realized that fans don't want to be spectators; they want to be Active Participants. We engineered 'Hey Batter!', the world's first Real-Time Fantasy Engine that syncs with live MLB data for instantaneous, money-backed competition. By solving the problem of 'Fan Passivity,' we didn't just build an app; we designed a zero-billion-dollar market where knowledge of the game becomes a High-Velocity Asset.
React Native
AWS Lambda
Go
TypeScript
PostgreSQL
Redis
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